Storytelling for Organisations & Brands
If approached with curiosity, corporate videos needn’t be dull.
The simplest way to be curious is to ask questions that you don't know the answer to. This is why bringing in an outsider who has made a career out of their curiosity can work.
The Challenge
Many organisations struggle with content that:
Looks polished but lacks authentic connection
Relies on corporate clichés rather than real stories
Fails to differentiate from competitors
Doesn't capture what makes an organisation unique
Requires significant investment but delivers underwhelming results
Our Approach
Finding Your True Stories
Our TV & documentary background gives us a unique approach to finding stories within and connected to your company or brand:
Uncovering the authentic human stories connected to your work
Exploring different angles to find what will genuinely connect with your audience
Translating complex ideas into compelling narratives
Development Before Production
We bring the rigorous development process from the television industry to your content:
Exploring multiple story ideas before selecting the strongest
Where appropriate testing concepts before committing to full production
Creating detailed briefs that ensure production success
Supporting your team in building a sustainable pipeline of authentic stories
Establishing clear objectives that align with your business goals
Why this matters
By investing in proper story development:
Authentic content will stand out in a crowded landscape
Your audience connects emotionally with your work & brand
Your production budget delivers better results
Brings an aligned vision to a team
How we work
Our development process follows these steps:
Discovery: Understanding your organisation, audiences and objectives
Story Finding: Uncovering the authentic narratives
Development: Shaping these stories for maximum audience impact
Brief Creation: Providing clear direction for efficient production
Production: With complete flexibility to take these developed stories forward through:
Your in-house content team
Our production services
Your preferred production partners (with the option of keeping us onboard as client partners).
CASE STUDY: AGRICULTURAL EQUIPMENT
When a relative newcomer into an agricultural machinery sector wanted ideas and a content production plan to reach a larger client base. We knew this wasn’t just a case of making promotional content about tractors. Instead we looked at what their customers wanted to know, positioning them as a trusted partner to farmers.
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Selling equipment in a market dominated by established Western brands
Supporting customers spread across vast geographical areas
Building trust with farmers in a sector experiencing major shifts text goes here
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Identified distinct customer segments with different storytelling needs
Created a content strategy focused on knowledge-sharing rather than sales messages
Developed formats including maintenance videos, podcasts and customer testimonials
Designed a sustainable content workflow aligned with farming seasonsext goes here
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A strategy that builds long-term relationships rather than just selling products. By becoming a valuable knowledge hub within the farming community, the client showcases their expertise, builds credibility, and creates a library of resources that continues to generate sales and strengthen their brand.
Let’s talk...
While StoryCompass may be new, our team brings decades of storytelling expertise to the table. We'd love to hear about the challenges you're facing - drop us a message below and let's see how we might help.
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